- The Portuguese soccer player already earns more as an ‘influencer’ than as a soccer player
- The millionaire losses of Coca-Cola after the contemporary gesture of Cristiano Ronaldo during the European Championship
Cristiano Ronaldo has become the King Midas of Instagram; He turns everything he touches into gold, including himself. The brands are clear when it comes to betting on the Portuguese footballer to be the promotional image of their products. To such an extent that he has become the person who earns the most money every time he publishes a sponsored post on his account of him.
According to Hopper HQ, a portal specialized in social networks, the footballer earns 1.6 million dollars (1.35 million euros) every time he sponsors a product on Instagram. In other words, Cristiano pockets more than 40 million dollars a year thanks to his publications of him on the social network. An amount that exceeds what he earns playing for Juventus, his current club. In this way, we can say that today the Portuguese earn more as an influencer than as a footballer.
One of Cristiano Ronaldo’s promotional posts on Instagram
Some dizzying figures better explain all the commotion generated by Cristiano’s rejection of Coca-Cola during a preview of the Eurocup match. The footballer is the person with the most followers in the world on Instagram (308 million followers), but he had never occupied the first position in the ranking as the best paid on the platform. This list is usually occupied by movie stars, musical artists, or television celebrities, but the pandemic further increased the popularity of the player, who has added 125 million new followers in recent months.
TOP 10: The Kardashians sneak in among singers
If we look at the top 10 names on this list, we see that there is only one more athlete: Lionel Messi, who with 1.1 million dollars per publication is in the seventh position in a ranking occupied mostly by the Kardashians and musical artists.
Dwayne Johnson ranks second on the list
The highest-paid actor in the world according to the Forbes list, Dwayne Johnson, was in first place until the meteoric rise of Cristiano. Nonetheless, he remains the second-highest paid person on Instagram at $1.5 million per sponsored post.
TOP 10 of the best paid on Instagram
- Cristiano Ronaldo: $1,604,000 per post
- Dwayne Johnson: $1,523,000 per post
- Ariana Grande: $1,510,000 per post
- Kyle Jenner: $1,494,000 per post
- Selena Gomez: $1,468,000 per post
- Kim Kardashian: $1,419,000 per post
- Lionel Messi: $1,169,000 per post
- Beyonce Knowles: $1,147,000 per post
- Justin Bieber: $1,112,000 per post
- Kendal Jenner: $1,053,000 per post
The other 50% is distributed based on sports performance in the last five seasons of the Copa del Rey, including this one. Bets and Valencia have already secured more than half a million just for playing. The percentages by participation are: in eighths (2.5%), quarters (6%), semis (9%), runner-up (16%) and the champion (22%). Of the RFEF 90-10 division, 10% corresponds to the promotion of amateur football and teams from other categories that participate in the Cup.
Featured names outside the TOP 10
If we go beyond the top ten names on the list, we still find musical artists and Kardashians. In the eleventh and twelfth positions, we see Taylor Swift ($1,012,000 per post) and Jennifer Lopez ($988,000 per post), followed by Khloe Kardashian ($949,000 per post). The next member of the most popular family in the world is found in the seventeenth position, Kourtney Kardashian ($785,000 per publication).
Khloe is one of the 5 Kardashian who is among the top 20 people in the ranking
In the world of sports, we have to go to sixteenth place to find Neymar (824,000 dollars per publication) and to find a sports influencer that is not related to football, the presence of Virat Kohlí (680,000 dollars), an Indian player from cricket, followed by LeBron James ($474,000 per post). receive €2,500.