Introduction of Small Business SEO
As a small business owner, the success of your business is often dependent on the success of your website. The internet has leveled the playing field for small businesses and allows them to connect directly to their target audience, but only if they have a strong small business SEO strategy.
If you have never heard of small business SEO or are just learning about search engine optimization (SEO), it can initially seem overwhelming. However, effective SEO for small business websites is effectively just an online marketing tool that helps your website get noticed in a highly saturated world.
The good news is that, unlike saturated local markets, it is possible to push your website to the top of the search results, ensuring a steady flow of traffic (which you can then convert to sales) if you hire someone skilled at developing SEO for small businesses.
Current data reveals that only 49% of small businesses invest in SEO, which means there is a ripe market for you to conquer online if you use successful and proven SEO strategies. So how do you get from here to there? Noble Webworks follows an SEO checklist that has helped us propel many small businesses to the top of the SERPs; we will share a few with you below, and if you like what you see, we are always available to help you change your web presence.
7 Tips for Small Business
Identify What Your Customers Want
Whether you provide a service or sell a product, you have to define what it is you offer customers. Then you need to take the next logical step and identify the key search terms they use when attempting to reach your company. Once you figure that out, consider if your average customer is researching you from home or on their phone while on the go.
These factors help shape your SEO for small business needs and will heavily impact the rest of your strategy. Therefore, take some time and figure out the answers, then contact Noble Webworks so we can help you turn those answers into a strong SEO campaign that will propel your small business website to the top of the search results.
Revise Your Google My Business Profile
As a small business owner who has dozens of tasks a day to complete, filling out a Google My Business Profile might not seem that important, but your Google My Business snapshot is the first impression that most customers will get of your business. Simply completing your GMB in full alone can instantly help boost your business SEO. Take it a step forward, and you will help boost your SEO profile within the Google search results even more.
Tackle Technical SEO Problems
Many people don’t realize that what you see is what you get doesn’t translate to a business website. When it comes to SEO, many things behind the website can impact how much traffic you receive from the SERPs.
Therefore, before launching a new link campaign or attempting to build stronger content on your website, you need to hire a company to look at what is “under the hood.” Search engines depend on meta tags, architecture, indexing, canonical links, and overall loading time to create rankings. It will show in your small business SEO if you are struggling with any of these issues.
Keep Tabs on Your Competitors
One thing the internet has simplified is keeping an eye on your competitors. You no longer have to worry about physical visits to a property to see who performs better; just head online and run a quick search to see who is receiving that coveted top spot.
Once you identify your top competitors, it is time to analyze their websites and evaluate what they are doing better so you can fix it better on your website. Do they offer more meaningful content to their customers than you are? Or are their headings and loading speeds out of this world? Figure out the problem, and then fix it so you can jump up a position or two within the SERPs.
Review Your Pages
Most people don’t realize that optimizing a website also includes optimizing each individual page, which is more than just making sure that the target keywords appear a few times. Every page of your website should ideally contain high-quality natural content and offers something valuable to customers.
Outside of the written word, remember that images and videos are also considered content. 90% of the information consumed by the human brain is visual. Therefore, pay special attention to the visual impact you make on website visitors if you want to ensure they remember your brand in the future.
When building SEO for small businesses, adding links to your website is one of the easiest ways to get an instant boost. Google considers websites linked to other websites to be more valuable, so you can help boost your authority by exchanging links with others within related niches.
For instance, if you are a local business, consider talking to other local business owners to link to their businesses in exchange for a backlink. This small business SEO strategy is something you can easily do on your own. Just think of it as social networking for businesses.
Create a Schema Markup
Most small business SEO strategies are missing schema markups because the average business owner using a template website has no idea what that term means. However, learning a bit of HTML script can help boost your search ranking by making your business more identifiable in search results.
Not sure how to do that? No problem; if you hire an SEO company, they should have no problem creating and delivering an optimized schema markup for you if they know their stuff. This is a standard part of small business SEO strategies at Noble Webworks.
In conclusion, it can be hard to be a small business in the digital world, but if you manage your website properly, you can attract customers worldwide. The digital world has handed small business owners many low-risk ways to scale, but you must take advantage of them by revising and strengthening your small business SEO.
Noble Webworks is proud to help small businesses relaunch their digital image via strengthened SEO campaigns and aggressive web design programs. Contact us today to learn more about how we can help you build your small business SEO.