Many people buy the products by just looking at their packaging; People buy things with their eyes. 64% of people sometimes buy things because it is in a nice package even though they do not know anything about the brand.
According to a study, for brands/products to get noticed by customers at all levels, from novice buyers who are still learning how things work up to seasoned pros looking for something new. There needs to be some emphasis placed on the design of wholesale retail packaging, and creativity when developing logos, billboards, websites, etc.
A good packaging design can go a long way in making your product stand out on the shelf. If you want to get noticed by customers, it is important that they are drawn to the colorful displays and feel excited when opening up their purchase.
Here are our eight ways for designing an eye-catching package:
Know the Science of Retail Industry
Make your packaging stand out in the crowd by getting to know who you are selling it too. The innovative and creative packaging design will draw in eyeballs isn’t difficult at all. Get creative with fonts, colors and images so people notice you first when they are looking for a product like yours.
When you buy something, you need to look at it first before you decide. You might buy it because it looks good. If people don’t know about the company before, they will still buy it if the packaging looks nice.
Packaging is not often noticed, but it can be important. Personalization can say what your barned and products symbolize and convey. For example, when you are marketing a children’s toy, and you put the package in sleek or edgy packaging that looks like something for executives. In that case, the wrong people will be attracted to your products which defeats their purpose entirely.
Custom boxes are important. If you have a children’s toy, then it can be packaged in something that looks like the packing for other things. Or, if it is just a product, then you can change the packaging to make people think about what your brand stands for.
Go Minimalistic with Your Design
Simplicity is always key for bringing the wow factor to your design. A lot of businesses today are so concerned with being unique. They end up looking too different from their customers that it ends up costing them sales in the long run.
Keeping things simple does not mean you will be less creative. Apple is a good example, which uses simplicity in design to create something pretty without having too many colors or complicated graphics.
The average company can be recognized through the use of efficient colors and over-the-top designs. If you are a business with conservative clients or products that demand an elegant presentation, it might not make sense – especially when people have seen everything else before.
But if you have conservative customers or products, it might not make sense. If there are other businesses with similar products, it will not be good for your business.
Be Professional with Packaging
You might be able to save a little money by printing your own labels or using stamps, but it won’t attract buyers in a way you desire. Getting professional design and manufacturing for your packaging will help you sell more products. People will like it because it is attractive.
Use Effective Visual Graphics
Sometimes, images can make people pay attention to what you say. Use pictures to help them understand your words.
In fact, the use of imagery can be an effective way to get your message across quickly on a crowded shelf or webpage that people only have seconds to notice and observe. If you want their attention and are not looking for long-form texts, making them stop in awe is key.
Connect with Your Customers Emotionally
Customers are more likely to pick up the products from brands that elicit positive emotions. Making people happy is a good way to get them shop from your brand. If you can make someone feel happy, they will be more likely to buy your product.
Align Your Custom Packaging with Product
Every marketing strategy is a gamble. You can create the best packaging in the world, but if it does not relate to your product, you are wasting time and money that should be spent on boosting sales elsewhere.
For example, if you put a funny package on a perfume, it will only appeal to people who want that kind of fragrance. But if you put the same funny package on something like potato chips, people wouldn’t be as happy because they are expecting something different. So, make sure you know what kind of person buys your goods before deciding how important quality branding maybe for them.
Use Sustainable Packaging:
You need to make a good product, but it is not just about that anymore. To really stand out from other companies, you need to think outside of the box and do things differently than other companies. If your product is boxed in a way that makes it easier for people to use it, they will take notice. They will like how easy it is for them when they use your company’s product because then they will show off their brand.
Utilize High-End Packaging Stock:
Packaging is important in today’s society. People will judge you based on how well-made and pretty everything looks from a distance. That includes what your logo looks like and what colors you use in your branding.
Have you ever noticed that sometimes cheap brands seem to have a “cheap” message in their packaging? For example, if your product is made of cardboard and not something more durable like plastic or tin foil.
People will handle the package when they pick it up anyway. They do this because they want to look at the product more closely or so they can put it back on the shelf with better quality products.
You need to reach out to a Packaging Company that caters to all your packaging demands and requirements. They should only provide you with high-quality materials to put your product in. That way, when people buy it, they know that the product is good because of the packaging.