SEO is a complex and ever-evolving field. There are many different aspects to it, and it can be difficult to keep track of all of them. In this article, you’re going to learn about the difference between on-page SEO and off-page SEO. How do they differ? Which do you need in your strategy?
What is SEO?
If you’re entirely new to this field, you might wonder what this acronym means; if this is the case, SEO stands for search engine optimization. It’s the process of optimizing a website and online presence so that the brand performs well on search engine results pages (SERPs).
Many different factors go into SEO and it’s a difficult process – there’s always something new to learn. However, for this article, we’re going to focus on two main types of SEO: on-page SEO and off-page SEO.
What is On-Page SEO?
Firstly, we have on-page SEO. On-page SEO refers to all of the optimizations that you can do on your own website. This includes everything from your website’s content and structure to your website’s design and user experience.
There are a lot of different factors that go into on-page SEO, but some of the most important ones include:
- The quality and relevance of your website’s content
- The structure of your website (including your website’s URL)
- The title tags and meta descriptions of your website’s pages
- The use of keywords on your website
- The speed and performance of your website
All of these factors are important for helping search engines understand what your website is about and how relevant it is to the searcher’s query. If you can boost on-page SEO factors, you’ll likely see an improvement in your website’s search engine rankings.
What is Off-Page SEO?
Off-page SEO, on the other hand, refers to the factors that are outside of your website that can influence your website’s search engine rankings. These factors include:
- The number and quality of links pointing to your website
- The social signals associated with your website
- The overall authority of your website’s domain
If you can improve the off-page SEO factors for your website, you may see a corresponding increase in your website’s search engine rankings.
Which is More Important?
You might think that this doesn’t answer the question, but both on-page and off-page SEO are important for your website. If you want to rank well in the search engines, you need to focus on both.
Sadly, you can’t just optimize your website’s content and hope for the best. You also need to make sure that other websites are linking to your website and that your website has a good reputation. This is where off-page SEO comes in. Off-page SEO includes everything that you can do to improve your website’s reputation and link popularity.
So, which is more important? The answer is both. If you want to rank well in the search engines, you need to invest in on-page and off-page SEO. With an SEO agency, you can hand this pressure over to a professional team. As well as creating content, they will run link-building campaigns and more. This will free up your time so that you can focus on other aspects of running your business.
If you want to learn more about on-page and off-page SEO, or if you want help with your website’s SEO, contact an experienced agency today. They will provide tailored advice and guidance to help you achieve your desired results!