Most people are familiar with the different types of advertising that hotels use to attract guests. Billboards, print media, and the internet are all common channels that hotels use to reach their target audience. But what many people don’t realize is that hotels are always looking for new and innovative ways to market themselves. In recent years, social media has become an increasingly popular marketing tool for hotels.
Social Media
Social media platforms like Facebook, Twitter, and Instagram provide hotels with a great way to connect with potential guests. By creating engaging content and using relevant hashtags, hotels can reach a wide audience of potential guests. Additionally, social media allows hotels to quickly respond to any negative reviews or feedback.
Digital Marketing
Hotel digital marketing is a critical part of any hotel’s marketing mix. In today’s digital age, it’s more important than ever for hotels to have a strong online presence. By using a variety of digital marketing channels, hotels can reach a larger audience of potential guests.
Some of the most popular digital marketing channels for hotels include SEO, paid search, social media ads, and email marketing. By optimizing their website for search engines and creating engaging content for social media, hotels can attract more visitors to their websites. Additionally, email marketing is a great way to keep in touch with past guests and encourage them to return in the future.
Hotels that want to maximize their online presence should consider utilizing all of these channels. By implementing a comprehensive digital marketing strategy, hotels can connect with more potential guests and drive more bookings.
SEO
Hotels can use local SEO to rank their website higher and attract more guests. By optimizing their website for search engines, hotels can increase their visibility and reach a larger audience of potential guests. Additionally, hotels can use paid search to target specific keywords and drive more traffic to their website.
Additionally, hotels should consider creating an optimized landing page for their website. This page should be designed to convert visitors into bookings. By using relevant keywords and images, hotels can make it easier for potential guests to find their websites.
OTA’s
Hotels can get listed on online travel agencies (OTA’s) like booking.com to fill their rooms. However, they need to be aware of the high commissions that these sites charge. In some cases, OTA’s can charge hotels up to 30% of the room rate. This can significantly reduce a hotel’s profits and make it difficult to compete with other properties.
Hotels that want to list their property on an OTA should do their research and compare the commission rates of different sites. By choosing a site with a lower commission rate, hotels can save money and increase their profits.
Partnerships
Another great way that hotels can market themselves is by partnering with other businesses in the tourism industry. For example, a hotel could partner with a local tour company to offer discounts to guests who book their stay through the tour company. This type of partnership not only helps to promote the hotel, but also helps to attract new guests who may not have considered staying at the hotel otherwise.
Hotels use a variety of marketing channels to reach potential guests, including social media, digital marketing, SEO, and online travel agencies. By using these channels effectively, hotels can connect with more guests and drive more bookings. Additionally, partnerships with other businesses in the tourism industry can be beneficial for both parties involved.
When booking your next hotel stay, remember to look for discounts and promotions that might be available. By taking advantage of these offers, you can save money on your stay. And who knows, you might just find your perfect hotel.
