What do you see first when you visit a shop? You see its board outside. There’s a logo and a shop name on that board that you see and visit the shop. That logo and shop name tells you about the shop. They’re the identity of the shop. We live in an era where almost everything is online. Businesses are online too. They have websites, social media pages, and other things as well. Nowadays, many people see everything about a brand before buying its products or services.
One reason could be that there’s a lot of saturation. People need to find the best amongst those brands, and that’s why they skeptically go through each of them to figure out what’s best for them. They do it when they have to shop something online. However, it doesn’t only happen when people do online shopping. They also do it when shopping physically. So, what do people see when they shop online? That’s what we will discuss in this blog post. However, if you want a good website and logo for your new brand, reach out to any good and affordable web design services.
List of 5 Things People See About Your Brand
1. Google My Business profile
GMB profiles appear on the search engine results page. You don’t visit any website to abscess a GMB profile about a business. It shows up on the right-hand side of the Google results page when you type a certain shop’s name. However, GMB profiles only exist for physical businesses. We don’t make GMB profiles for businesses that are only online.
Google My Business profile for a shop shows its address, location on Google maps, contact number, email address, pictures, social media profiles, and customer reviews. It serves as a complete package about a business that shows people everything they need to know about it. If the business isn’t online, then people start seeing a brand from its other things. We discuss it in the next section.
2. A headline about the subject
If people search for a business query that is online and has no physical presence, then they won’t see a GMB profile. They will see a list of web links to choose from. Now they will see the headline of the web links before they click them. Most people open links that are on the top and on the first search engine results page. There are very few who visit the second, third, and other pages. It also depends on the keyword they search for; the searcher’s intent. If he searches for something he didn’t find on the first page but has to find it, it’s important he can visit further results pages as well.
3. Brand’s Website
If your website lies at the bottom and the user is not even in an emergency to find what he’s looking for, he can still open your website link if you have got a good headline. A search engine headline optimized and properly written has a high conversion rate. If you’ve got that, people will visit your website. When they visit your website, it decides whether they will buy from you. Some websites have a very high bounce rate. It means that customers visit that website and leave it immediately.
Problems with a website
Your bounce rate can still be high despite your website ranking top and having a good headline. It happens when your website’s design is too bad. If people open it and it doesn’t appeal to them that it’s hard to navigate through the website, chances are they will exit your website and visit another. Therefore, you have to make a good website design and hire a good developer to code a bug-free website that functions smoothly.
4. Products and Services page
So, your website has both things: a good headline for the targeted page and a good website design. If it has got both, then you’ve made it so far. Your website ranks in the search engine, and people are visiting it. They don’t exit it immediately after they open it because it has got a good user interface. Now your visitors will navigate through your website and look for the thing they visited your website for. You have to make your website simple so that it doesn’t become hard for people to access what they want quickly. Your every page and its button, such as home, contact, about, and products, should be evident enough for the user to click.
5. Social Media Pages
Social media pages tell a lot about a brand. It shows the engagement of the brand with its consumers. Every brand nowadays has social media pages, be it a new brand or established brands like Microsoft, McDonald’s, Amazon, etc. People visit social media pages if they’ve got queries related to a brand. Your social profiles should be active and updated as outdated profiles don’t get customers compared to active pages. People see social media pages after they’ve gone through your website. Social profiles are like final items that people view before they decide a hundred percent on buying a product or service.
Moreover, sometimes not having social media profiles can go wrong for businesses. It can appear to the people that the business is not legit.
Many people cut off businesses because of the behavior they receive from the customer service team. If you’ve got someone to manage your website’s chat, ask him not to sound rude or uninterested in the customer’s query. Doing this can make people regular customers of your brand.
So, these are the five things people usually see about an online brand. If you got all of them good, you would increase your chances of getting conversions. Most of these things would require you to get professional assistance, such as ranking your website high on search engines and setting up a GMB profile. You can hire experts for these tasks.