Although common sense would suggest that posting contentious information on your website or blog is a bad idea, the fact is that controversial writing sells.
Everyone enjoys a reasonable dispute, and we thrive on them as a blog writing company. Inserting oneself subtly into a heated debate is a terrific strategy to drive new visitors to your site, make your content more viral, and increase brand engagement.
However, approaching any contentious issue necessitates treading a narrow line between starting a conversation and starting a fight you’ll never win. Here are some crucial elements to remember if you’re wondering how to write about contentious issues without alienating your audience.
1. Select The Topics Wisely
Look for contemporary, relevant to your sector, and contentious themes about which you can make a strong case without upsetting readers. Don’t fall into the trap of bringing up sensitive topics to stir up controversy.
Consider subjects like “why this application isn’t cracked yet,” “ways this prevalent product is harming the environment,” or “why this new rule is terrible for companies.” Such themes are more likely to pique your readers’ curiosity without being offensive.
2. Determine Your Objective
Are you willing to elicit action from readers who already share your viewpoint on the subject? Or are you attempting to persuade someone who is currently undecided (or perhaps disagrees with you) to agree with you? Be clear about your aim to give a combination of facts and a story that will most likely help your readers attain it.
3. Publish the Truth; Stay With The Facts
All fiction is, indeed, fiction. No, I’m not suggesting you shouldn’t write fantasy or science fiction worlds. If you’re writing about contentious themes, tell it like it is. You could be incorrect, but if you try to be honest in your work, you’ll have an easier time dealing with questions (and, more importantly, live with yourself).
In addition, I believe you will have an easier time selling your work. People say “sex sells.” Although that is true, sincerity—even if it isn’t as entertaining—sells as well.
You want your readers to appreciate you even if they disagree with you. A solid foundation of verifiable facts can give your work more credibility and solidify your reputation as a reliable source. Stretching the facts or depending on unverified data allows others with opposing viewpoints to quickly punch holes in your argument, negating the goal of your essay.
4. Assist Your Readers In Reaching A Conclusion
Create a story that leads your readers to a conclusion supporting your perspective, keeping your purpose in mind and a firm foundation of facts. Creating an opportunity for your readers to consider all you’ve said and build the idea you share will be significantly more successful than just telling them your point of view from the start. This might not be easy, but it is what separates a good piece of polemical writing from a great one.
5. Do Not Offend Your Readers.
You will have readers who disagree with your point of view because you are writing about a contentious issue. However, a well-written post does not have to insult them. It’s a terrific technique to create interaction without offending your readers by emphasizing that your point of view is only one perspective on the subject or that you’re merely trying to get people thinking and start a dialogue.
Here are some tips:
- Learn what type of articles participated in forums.
- Using social media live broadcasts to answer common inquiries and create essential conversations.
- Observing their online interactions, paying particular attention to their language, tone, and sense of humor.
- Analyzing survey replies of your readers.
- At tradeshows or conferences, meet with potential target audiences in-person to know how they like to read.
6. Be bold
You don’t need to circumnavigate your arguments or use many irrelevant words to achieve the word count if you’re writing about a hot issue. Just approach the subject with confidence and use simple language. Some writers offer both sides’ arguments while ensuring that the side they choose is apparent, and this is a somehow appropriate approach.
When going against the grain, there’s no need to apologize. However, it would help if you allowed yourself a back door to avoid upsetting your readers accidentally. For example, you might explain in your post that your viewpoint is simply one of many on the subject, that you are showing a perspective that is sometimes disregarded, or that you are playing devil’s advocate to interest readers.
When Creating Controversial Content, Use Caution.
Writing contentious material without caution might backfire, attracting the wrong type of attention and driving people away from your site. Here are two examples of touchy subjects:
- For example, a blog is on “why college is a waste of time.” For this sort of blog, you need 101 pieces of evidence because your topic is against traditional knowledge.
- A message recommending “Leave your jobs to succeed in a business” is unlikely to be positively accepted. To get your idea understood by your readers, you need to back up your assertions with evidence.
The two-issue samples are intriguing. Also, they are likely to pique people’s curiosity enough to study your material and evaluate your arguments.
You will earn admirers for life if you provide value and satisfy their expectations. However, if you fail, you will most likely lose credibility.
Being controversial may help you stand out from the crowd and strengthen your brand in unexpected ways. Choosing the correct themes may elicit strong emotions and boost your chances of becoming viral. People will want to reply and share their thoughts, making the material and the comments appealing to visitors.
Controversy attracts attention. It is well known among journalists, magazine writers, and bloggers. These pointers will help you succeed in writing an article that achieves your purpose without alienating your readers. It’s not a matter of whether you’ll ever write about anything controversial.
The question is, how you’ll deal with it when you do?