The concept of branding products has been around since ancient times. It has become a popular way to build a brand or service’s personality and identity internationally. Nike and Apple are examples of the huge influence that branding a product can have on its popularity and future. These Brands create feelings in consumers that are unmatched by other products.
The purpose of branding is to give a product or service an identity that can be called its own and will continue to exist in the future. A generic product can be transformed by branding into an entity that has a name, attributes and a personality. It would be foolish to think of Branding as just a way to sell products or services. Instead, the many examples presented in this paper show that it can also be used to market a country or city. In the next sections, we will discuss best shoes brands in Pakistan more in depth.
This term paper will examine the current situation in Pakistan in relation to the global scenario. It will also focus on the fact that Pakistan must be market as Brands. In order to be successful integrate into the global fraternity. This will be an important cog in combatting the negative perception of Pakistan by the world. This term paper will examine examples and case studies and make recommendations for possible future steps. It will examine the role of positive branding in the future of Pakistan, both as a result of foreign-driven business and foreign perceptions.
Pakistan has experienced significant internal and external changes in recent years. The world’s perception of Pakistan has been distorty by acts of terrorism. This is in direct contradiction to President Musharraf’s vision of Pakistan’s future.
WHAT IS BRANDING?
Branding does not just involve creating a logo or naming a product (Davis S.M. (2002)). It refers to creating a unique identity for a product/service, in order to allow consumers to identify the Brand by its personality and the emotions it invokes within their minds. Al Ries states that a Brand is able to create a positive image in the mind of the consumer. It could be a series of promises that can convey trust, consistency, and answer expectations. In other words, the Brand is a single idea that consumers associate with the product’s identity. A Brand is a trigger that creates a connection between consumers and the product.
We have seen Branding as a way to sell a product or a services. We will now go in a completely different direction, and use the Branding model to package a country. It is important to consider a country as a product before we begin to redefine the concepts. A country can offer a variety of services and opportunities, such as software production or tourism. These are the key attributes that make it a product. The country can then be promoted as a Brand and positioned in a manner that is appropriate. Randall Frost agrees with this statement in an article about Best Clothing Brands in Pakistan. He cites the example of GE as the umbrella brand for many subsidiaries.
BRAND PAKISTAN – THE CURRENT REASON
When you talk about Pakistan to people from the West, the impression. That they get is that Pakistan is a country in which women are oppress, terrorists breed and Islam has become extremist is the common perception. This picture is not true, which is ironic. Like most developing countries, Pakistan faces its fair share of problems. These include poverty, health, terrorism, education, and terrorism.
The country is on the path to Enlightened Moderation and has many opportunities that the West and Europe could benefit from. Karachi and Lahore cities are modern cities that are comparable to other cities around the globe. The citizens are no different from those in the rest of the world. Learn about Cooking oil brands in Pakistan.
Pakistan and other countries in Pakistan have spent a lot of money and time on marketing to increase their visibility. It would be a suicide for Pakistan to not move in the right direction when it comes to Marketing.
BRAND PAKISTAN – THE WAY FORWARD
At this point, an analogy is appropriate. Just as the Olympics bring the Olympics to country, it also involves improving the infrastructure and facilities. A Branding initiative will need to work in tandem with the improvement and infrastructure of the country. Now, it ends that the above done: Brand India and other countries have successfully use Branding.