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What are the main functions of packaging

What are the main functions of packaging?

by AlexHales
July 5, 2022
in Business
236 18
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Packaging is something that is very important. This has become an expanding business as literally, all products need to be packaged. There are different functions of packaging that increase its importance even more. Below are a few explained.

Protect goods from unwanted harm:

One essential function of packaging includes its ability to protect products and goods. Different products need different types of protection. This can be achieved via Custom Packaging. Some products need to be protected from natural deterioration.

This occurs due to the interaction of the particular products with water, gases fumes, microbiologic organisms such as bacteria, yeasts plus molds, heat, cold, desiccation, contaminants as well as insects and unwanted rodents.

The packaging also helps to protect products physically. This includes, for instance, saving the item from shock damage occurring due to vibration, impact, snagging, etc. It can also keep the items inside safe from internal damage.

Some products are hazardous and need to be protected with a special kind of packaging. When it comes to these products, include highly inflammable gas along with liquid, radioactive elements, toxic materials, etc. These need to be very carefully packaged so that children cannot use them.

Packaging can also limit waste when it comes to food distribution. A package carefully developed can help store sufficient amounts of food so that waste is reduced.

Containment of products:

This includes consolidation of unit loads particularly for shipping. To do this adhesives can be used to stick boxes together.

Also, straps of steel, as well as plastic, can be used to keep products from moving while being shipped. Plastic films and even paper along with corrugated wraps to surround a full pallet of products can be used.

Packaging encompassing special bulk boxes and pallet bins composed of solid corrugated board is made considering the product’s protective requirements.

Information can be provided:

When it comes to packaging, this can convey needed information to consumers. This can be printed appropriately on the box. The common information that packaging gives includes ingredients present, general features that the product has, the net weight of contents inside, the name along with the address of the manufacturers, the retail price, etc. Much information can be given in an attractive way.

Exciting ideas can be used, for instance, a package can excitingly provide general knowledge if the product is for kids. If the product inside is some food item then a recipe can be given that customers can try out.

The packaging of medicine, as well as certain food products, is needed to give information concerning methods of preparations, serving ideas, any warning messages and also cautionary information, nutritional benefits, the date of manufacturing as well as expiry, etc.

The color of the particular package may also give some information. For instance, people are familiar with orange being a color for Mirinda and Fanta soft drinks.

Utility of use:

Convenience packaging has been made for certain foods, cosmetics, household chemicals, paints, drugs, and paper goods, along with adhesives and other products. This kind of packaging encompasses dispensing devices, disposable medical packaging, and also pre-packaged hot metals amongst others.

Promoting a brand:

A very important part of the packaging is to promote a product. This can be done by using colors, logos, captions as well as symbols that promote the product. If done properly this can have an impact on the customer’s purchase choice.

Different companies are involved in producing wholesale packaging boxes to suit the specific requirements of the client. From the above, you can see that these are very important and needed for many purposes. This can be done by using colors, logos, captions as well as symbols that promote the product.

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