India Set-Top Box Market Overview:
According to the latest report by IMARC Group, titled “India Set-Top-Box Market Report: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the India set-top box market is expected to exhibit a CAGR of 2.3% during 2022-2027. A set-top box (STB) refers to a device that allows a digital signal to be received, decoded, and displayed on a television. Satellite, cable, internet protocol (IP), over-the-top (OTT) and digital terrestrial television (DTT) are some common product variants. It consists of an audio interface, flash, a front panel, power supply, radio frequency (RF) modulator, random access memory (RAM), decoder, and video interface. It also includes a web browser, MPEG decoder chip, and an operating system to support video conferencing, home networking, video-on-demand, and internet protocol (IP) telephony. As compared to conventional analog systems, STB provides enhanced picture and sound quality, premium channels, and access to on-demand content, including movies, shows, and events.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally-our estimates about the latest market trends and forecast values after considering the impact of this pandemic. These observations will be integrated into the report.
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Indian Set-Top Box Market Trends:
The growing digitization of television networks and the rising utilization of Over the Top (OTT) media services are primarily driving the India STB market growth. An STB is widely used for seamless, high-quality video streaming and value-added services, such as channel pack subscriptions, HD channels, and interactive videos. In line with this, increasing advancements in digital broadcasting technologies and the rising demand for high definition (HD) channels and interactive videos are propelling the market growth. Apart from this, the integration of Bluetooth, the Internet of Things (IoT), artificial intelligence (AI), and virtual reality (VR) that assist in exploring and enhancing viewer experience are providing an impetus to the market growth.
Additionally, the widespread product adoption as a popular entertainment medium, especially during the COVID-19 outbreak and the consequent implementation of mandatory lockdowns, is positively influencing the market growth. Other factors, including rising expenditure capacities of consumers, the proliferation of internet services, significant growth in the media and entertainment sectors, and the increasing adoption of high-quality and innovative home appliances, are anticipated to drive the market growth.
Indian Set-Top Box Market 2022-2027 Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- ARRIS International
- HUMAX Electronics
- DISH Network
- Huawei Technologies Co.
- Apple Inc.
- Google Inc
- Samsung Group
- EchoStar Corporation
- Skyworth Digital
Our report has categorized the market based on type, resolution, end user, service type and distribution.
Breakup by Type:
- Cable STB
- Satellite STB
- Digital Terrestrial Television (DTT) STB
- Internet Protocol (IP) STB
- Over-The-Top (OTT) STB
Breakup by Resolution:
- HD (High Definition)
- SD (Standard Definition)
- UHD (Ultra-High Definition)
By End User:
Market by Service Type:
- Pay TV
Market Breakup by Distribution:
- Online Distribution
- Offline Distribution
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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