Global Hair Care Market Overview:
Hair care refers to the practice of using customized products to maintain, cleanse, and improve the texture and appearance of the hair. It involves the application of oils, gels, tonics, masks, serums, shampoos, conditioners, sprays, etc. Hair care items stimulate hair growth and offer adequate nourishment to the hair roots. As a result, they are extensively utilized by male and female consumers of all age groups across the globe.
The global hair care market size reached US$ 78.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 102.9 Billion by 2027, exhibiting a CAGR of 4.61% during 2022-2027.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Global Hair Care Market Trends:
The expanding adoption of modern hair grooming approaches and the rising awareness towards hair-related issues owing to climate change and air pollution are primarily driving the hair care market. Besides this, the inflating production of customized hair care products by key market players to cater to the diversity and complexity of hair types and concerns is further augmenting the market growth. Additionally, the introduction of sulfate and silicone-free variants that are infused with aloe vera, cocoa butter, organic ingredients, and natural oils is acting as another significant growth-inducing factor.
Apart from this, the launch of multi-purpose and premium hair care solutions via online distribution channels and the increasing investments in promotional activities, including celebrity endorsements and attractive product packaging, are anticipated to bolster the hair care market in the coming years.
Global Hair Care Market 2022-2027 Analysis and Segmentation:
Competitive Landscape with Key Players:
- KAO Group
- L’Oréal USA, Inc.
- The Procter & Gamble (P&G) Company
- Unilever PLC
- Johnson & Johnson, Inc.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience Stores
- Online Retailers
Breakup by Product Type:
- Hair Color
- Hair Styling Products
Market by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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